Domino’s clever promotional activation in Brazil.

Using thermal ink, the brand painted the image of a freshly-baked pizza on the disks—the print revealed itself only when the DVD got heated within the player, and was not visible when the disc was at room temperature.

For a more realistic effect, the discs also smelt like pizza.

Do you see the hidden words?

Do you see the hidden words?

Beth Galton‘s series Cut Food is a side of food photography rarely seen – the inside.

(Source: bethgalton.com)