Customized typography for the logo/identity/opening title card for HBO’s new show ‘GIRLS’. Based on art-deco type styles, this crisp and modern interpretation evolved into a new school design.
Lena Dunham —who also wrote, directed, and stars in the series— worked with the Los Angeles–based production company Grand Jeté to find a balance between something bold and something beautiful.
Lena expressed that she was a fan of art deco typography. Something to thinking about weird and intimate spaces, and off-beat visuals atypical for a show about young women.
Each episode opens with a static shot of the show’s title filling the screen, in place of a more complex sequence. No animation, no video—just text on a solid background. The colors change from week to week.
My favourite episode breaks the rules for a funny momentum: