Domino’s clever promotional activation in Brazil.

Using thermal ink, the brand painted the image of a freshly-baked pizza on the disks—the print revealed itself only when the DVD got heated within the player, and was not visible when the disc was at room temperature.

For a more realistic effect, the discs also smelt like pizza.

Do you see the hidden words?

Do you see the hidden words?

Ray Harryhausen (1920 - 2013)

Ray Harryhausen (1920 - 2013)

Honest Unicef advertising that debunks these gratuitous strategies of likes on facebook.

Honest Unicef advertising that debunks these gratuitous strategies of likes on facebook.

Crazy art installation with Don Quijote de la Mancha. 50 different voices saying all the words in the book at once. Also all the words are piled one by one forming a sculture.